Created by Jennifer Woodley and Beth Strike

Goal #1: Develop a brand for the AEA Online Council (AEA OC) that clearly demonstrates the Council’s connection to the Iowa Area Education Agency system.
Target Audience
Action/Deliverable
Frequency
Medium
Responsible
Expected Result
Chief Administrators
Lead a discussion with the AEA Chief Administrators regarding freshening the Iowa AEA Online brand and folding the AEA OC’s work into it.
April or May Chiefs' meeting
Face-to-face
Evan
Gain Chiefs support and directive to move forward
Council and rep from the PR committee
Consider other names for the brand. To some, the word "council" may imply a board or advisory group with a more fluid status.
April or May meeting
Face-to-face or via technology
Evan and PR committee rep
Clarify the work of the group through a more specific name
Everyone
Develop a logo and working documents that communicate the purpose and vision of the AEA Online Council
April or May

Evan and Council with help from an agency graphic artist and PR committee rep
Position the brand within the AEA system brand.
Everyone
Determine, develop and maintain website information
Ongoing

Evan and Council
Ensuring that information and brand are current and useful.
Chief Administrators
Develop a funding structure for statewide system costs
April or May
Face-to-Face
Evan and Council
Align budget with objectives of the Council's work.

Goal #2: Effectively market online professional development coordinated by the Iowa AEA Online Learning Council to target audiences.
Target Audience
Action/Deliverable
Frequency
Medium
Responsible
Expected Result
AEA Staff
Coordinate a series of presentations to AEA tech and school improvement consultants regarding the work of the AEA OC and how they can promote it.
Fall 2010, as needed
Face-to-face or using video conferencing
Evan and Chiefs
Promote ownership and increase awareness of the work of the Council and how it will align with AEA consultants work.
AEA PR Professionals, SAI, DE
Utilize AEA Communications personnel and other educational partners in distributing information via established channels within each organization.
Monthly
Electronically
Evan
Promote the work of the Council and encourage participation.
Educators
Create a short vodcast to generate excitement and interest in upcoming offerings through the AEA OC.
Fall/Spring
Electronically
Evan and PR committee rep
Generate excitement and interest
Educators
Create advertisements/teasers to announce courses, changes, etc.
Monthly
AEA email blasts, newsletters
Evan and PR committee rep
Encourage and promote participation.