9-1+Notes

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 * **Review of agenda, Introductions ** || **Common understanding, Identification of additional items **** (Questions/Actions are listed below in red) ** || **All ** || **10 ** ||
 * Recording for today's meeting:

• Lunch Plans || • Advisory Council is mandated by the Department of Education because we are a licensed institution.
 * **Marketing** || **Look at Current Marketing Plan, Create Action Plan for 2011-12** || **Evan, Jennifer Woodley, Beth Strike** || 50 ||
 * Current Marketing Plan
 * The Marketing Plan was originally set up in March 2010. It was an internal plan to be presented to the other AEA's.
 * Last fall the following items were discussed and implemented, the following was a start
 * Goal 1
 * Logo was designed
 * Working model
 * Develop a funding structure
 * Developed last March and April
 * Mainly comes through the online courses
 * Goal 2
 * Worked with other partners, ie IASB, ISEA
 * We need to work more IACTE
 * Did not get a short movie made regarding the online learning experience, but we would like to do this
 * We have not done a lot on the teasers for classes
 * Talked about Web 2.0 technology to promote
 * Print brochure
 * New website coming out
 * In the process of creating a new website and looking at the purpose of it
 * Our current site is an informational site, we want to create more of an advocacy site
 * We are hoping the new site will be clear
 * We are going with EdLine
 * It will be more dynamic
 * Allows guests or users to sign in and create a customized experience for them
 * With Marketing Plan, it was very basic in it design
 * In the future we will have a shortened direct link to the AEA PD Online website
 * We will be looking at a simplified way to view the courses
 * We may have a link to an online community site
 * We may have a link to a calendar for webinars
 * Online Training site, this site includes Mandatory Reporter, Bloodborne Pathogens, etc. There will be more trainings offered as the year progresses
 * This link is located on each AEA's website
 * Under the AEA PD Online umbrella
 * Online Courses
 * Registration system for classes
 * Under the AEA PD Online umbrella
 * Moodle
 * System where the courses take place
 * Under the AEA PD Online umbrella
 * You can access this system without going through the registration system, for example Iowa Core
 * These are modular trainings that are located within this system
 * Questions
 * Who is the designer of the current website?
 * There is a confusion as to what to click on to access the Online Trainings
 * There will not be multiple buttons to access trainings
 * What is the difference between Trainings and Courses?
 * We are trying to better differentiate between the trainings and courses for our users
 * We need to be more purposeful in our wording to indicate which system changes are referring to
 * It might be nice to have different logos for these sites
 * The Online Trainings are being handled on the local AEA site
 * The System is representative of all the AEAs
 * It is recommended to go directly to the Training site
 * A URL change will be made to the training site this fall
 * How can we keep the Online Trainings and Online Courses but keep them in the same family?
 * One AEA has For credit and Not for Credit
 * Not for Credit is the trainings
 * Is a different logo needed for each system?
 * It was discussed to design different logos for each system
 * Logos would be similar in look and feel, but would identify each system
 * This may help with confusion
 * What would be nice would be a smaller logo or stamp to indicate where they are in the system
 * We are hoping the different logos will help to differentiate between our offerings
 * Do we need another Moodle server?
 * We could put in headings
 * This would allow us to separate courses and modular trainings
 * With the changes that we have had with the Online Training System?
 * Do we know how many districts pulled out from each AEA
 * Did we catch our districts off guard with the changes due to the timing of the communication
 * We made a change in the funding structure
 * Districts were asked to pay $.50 per student for the Online Trainings
 * We believe that it is approximately 8 districts that have pulled out
 * Do we need to have conversations with these districts to let them know what they are actually pulling out of
 * Who should be holding these conversations? Does this fall to the Governing Council
 * Communication needs to be a top priority
 * We worked through the communication directors in order to get the word out as quickly as possible
 * Evan received quite a few calls based on Mandatory Reporter
 * Districts were asking if they could pay for the Mandatory Reporter for the participants within their district
 * It was discussed that a PO system be set up
 * It was advised to have a Superintendent Governing Council regarding these issues
 * Evan has spoken with four districts and they pulled out because of funding
 * What is the need to have three different websites?
 * It is favored to have three different websites
 * These are not websites
 * Moodle-Learning Management System
 * Could we rebrand to make it easier to understand
 * We have more brand recognition with Moodle than if we change the name
 * Registration-4D database
 * Each AEA has a registration site
 * We have an initiative to add Online Learning opportunities within each AEA
 * The statewide Moodle system is different from AEA PD Online
 * When funding ends, we don't know where this is going to go
 * If they come under the umbrella, we need to determine where they fit in
 * If they do not come under the umbrella, we are not sure what is going to happen
 * Suggested branding
 * Virtual K-12 Learning System
 * Iowa Virtual School
 * The groups behind these initiative needs to happen amongst them to start threading them together
 * This is going quickly, but we as a state are about 10 years behind in online learning
 * The AEA's want to offer content that is free to schools
 * We have three locations
 * Some reside on the IELO system
 * Some reside on a remote learner server
 * Evan/Peggy will visit with Jerry or Valerie to learn more on the Ed Lo System
 * Peggy will oversee pushing out social media marketing
 * Let Evan or Peggy know your suggestions
 * Print media type of blitz
 * Digital newsletter
 * Print a card to advertise the PD Online site
 * Keep it digital
 * Podcast would be used
 * It could be placed in EduVision
 * It was suggested to continue to send out Tweets
 * People might not click on a link to read a newsletter
 * But if they have their feed up, you may touch more users
 * Are we using an APP account or an AEA account
 * Move to AEA PD Online tag
 * We have been conscience about the number of Tweets we send out
 * We need our own tag and utilize it; it is silly to trying to cap the number of tweets
 * Action plan
 * Visit with Jennifer about graphics
 * Will work through a workflow to get information in newsletters
 * Ramp up Twitter feeds
 * Stay digital in our communication method
 * Might be good to have a subcommittee to look at the new website and provide input
 * We as AEA systems offer top notch quality programs to our school districts. We tend to give it a different look or structure and not disassociate AEA's from the initiatives that we are promoting. The message to the people that we reach will be stronger if we promote our initiatives on a united AEA system. ||
 * **Updates** || **Discuss** || **Evan & Peggy** || 30 ||
 * • Advisory Council ||
 * || LEA Administrator (from AEA 1) || Allan Nelson || 2012 ||
 * • || LEA Educator (from AEA 267) || (vacant) || 2011 ||
 * . || LEA Administrator (from AEA 8) || (vacant) || 2011 ||
 * . || LEA Educator (from AEA 9) || (vacant) || 2012 ||
 * . || LEA Educator (from AEA 10) || (vacant) || 2011 ||
 * . || LEA Administrator (from AEA 11) || Jennifer Sigrist || 2012 ||
 * . || LEA Educator (from NWAEA) || Vicky Zylstra || 2012 ||
 * . || LEA Administrator (from GHAEA) || (vacant) || 2011 ||
 * . || LEA Educator (from GPAEA) || (vacant) || 2011 ||
 * We need LEA representation on this council
 * There will be three meetings this year, but dates have not been set up
 * Meetings will be held using Adobe Connect Pro, so no travel is required.
 * AEA is asked to come up with a name or a few names to be a representative on this Advisory Council

OLLIE Cohort 5
 * This is the Ollie Course for PD consultants
 * This is a 10-week course
 * The can be audited or pay for credit
 * $25 for license renewal
 * $140 for graduate credit
 * Evan has spoke with a few individuals regarding assisting with instruction of this course
 * An email could be set up to send out information
 * We are offering a 5th Ollie regarding Assessment Feedback
 * Goal is to get a cadre of people who will teach certain courses
 * Email will be sent out to the participants of the upcoming courses

• Performance Learning Systems (Evan)
 * Is a company that Drake works with for Online Courses
 * They also offer face-to-face courses
 * Chuck has visited with other AEA's in the past
 * If an AEA offers a PLS course on their registration system, then they would get a kick back on each course offered
 * One AEA said that it is more hassle that what it is worth
 * As you are stepping into this arena, what is the criteria when marketing online courses
 * Do we want to market through AEA PD Online?
 * What is going to happen with the two different types of credit that Drake will be offering?
 * Is the benefit going to give us as an organization?
 * We will not offer any face-to-face
 * What would this decision mean for AEA PD Online?

• Mentoring (Evan)
 * We talked about this last month
 * Evan has spoken further with some individuals regarding their interest
 * Spoke with Governance Council regarding rate
 * There would be a $500 per mentee participant
 * Three meetings would be scheduled
 * First meeting-I am interested in teaching online
 * Second meeting after course specifics are set
 * Third meeting after course is set up and what the steps are
 * Mentor
 * Will have online course instruction experience
 * All instructors that have taught have not been polled
 * We are loosing a great percentage in the numbers that express interest in teaching and those that actually teach an online course
 * We would prioritize the courses when implementing the mentoring program
 * Identify additional prioritize to set up new course content
 * How to develop higher quality content courses
 * We offered coaching courses as a hybrid course this year
 * Feedback is that it saved a lot of time
 * Has to be hybrid because of the requirements of certain aspects of the course
 * We have a few mentors identified for Math and coaching
 * We may need to provide substantial mentoring services, but this is not always the case
 * Does this go back to a previous conversation that laid out what standards needed to be met to teach an online course
 * Almost hearing now that if there is a mentor, there will not be the need to complete an OLLIE course
 * Using the iEvaluate model
 * Lou Howell is a content person for this course
 * She was asked to prove that she was competent in the standards that are set
 * We knew that she was competent in the course itself, but needed an indication that she would be a competent instructor for an online course
 * We might have to be careful when making exceptions for certain people, we may have to make exceptions later
 * Can a person ask for a mentor
 * Will the revenue be worth paying for a mentor
 * You can not mentor until you have taught online; not just the fact that you have taken the OLLIE course
 * We need to make sure there is an evaluation tool
 * Is there criteria that has been developed to mentor or teach online
 * Suggestion for a piloting stage
 * Send out an email to the people who have gone through OLLIE
 * Match up with people who have inquired about teaching online

• Online Teacher Community (Peggy)
 * This will be a better instruction vehicle than sending people into districts to instruct
 * How do we get these digital resources out there if it is beyond the school day
 * Does it always have to be face to face
 * How do we let districts know that they are being supported without having to be seen in the district
 * AEA 9 tracks each type of learning that they offer, either by them being in the district or by technology
 * They are encouraging more Webinars be developed
 * They do not have to be long
 * If we are going to further this discussion, we need to do a study about what is being offered right now
 * We need to know how much time is being spent
 * We need to know how effective the course is
 * How does it relate to any PLC work that is currently being done
 * All the language needs to be thrown in there
 * What is the real intent
 * Move student achievement
 * You need to look at data
 * This is a time consumer and it does not get logged
 * It seems to be above and beyond duties as assigned
 * We would like to take this forward to the Joint Directors meeting
 * They might be aware of what is going on at the local level
 * They can set the timeline for information
 * There are different levels of effectiveness are out there

• New updates for Training Server (Evan) Link to Recording of Webinar Link to Online Resources for Administrators
 * Numerous updates have been made on the Training Server
 * Webinars have been added highlighted new district administration
 * Virtualized the training system
 * We could not be able to email because previous issues
 * We will be able to bring this back online
 * Administrative features went into effect on August 1, 2011
 * District contacts can be set
 * AEA contacts know how to set up these contacts
 * Big Thank You to all administrative people who have answered the phones regarding username/password
 * We have 17 trainings available in the Online Training System
 * Our goal for this year is to begin offering 5 to 10 new trainings
 * We will be looking at topics to determine what we want to do for the online trainings
 * Printing Certificates of Completion from the Administrative screen
 * One feature that is not up
 * New tab that is a statewide feature that allows features for district be enabled or disabled
 * Each district will be able to upload pdf documents and create their own trainings
 * Such as uploading their staff handbooks and write a training around it
 * Process will be fairly simple to complete
 * Do we have some kind of check and balance system to hold down costs?
 * There was a pretty hefty cost regarding programming costs for the Online Training System
 * There is programming costs on the registration system at $150 per hour
 * Marv's salary is pulled out and listed separately, his rate is $32.50 per hour
 * The 4D rate is significantly higher than Marv's rate
 * Changes that are being referred to are at the Marv rate
 * Marv works approximately 30 hours per week
 * He has always ran out of hours before he has run out of tasks to do
 * The 4D side of things
 * Are there other AEA's that can do the work for cheaper
 * Is there markup for the 4D programmers
 * The $60,000 is for 4D programming
 * This causes concern because the AEA 9 system was a controlled cost
 * AEA 9 could have been up and running in 12 weeks
 * It does not appear that this programming is complete
 * What does Evan need to gather for the chiefs?
 * Who approved the expenses
 * Who is saying yes make these changes
 * What was actually agreed to for the programming costs
 * This is from the April meeting
 * One gray area is what does the support look like
 * It did not matter where the job was located, but nothing has come back to know what type of job it is
 * Initial cost would be between $6,000 and $30,000 and there was gray area
 * With AEA 9 all costs for two years were laid out
 * Administrative costs were to be 2-3% of the costs
 * It is a 10% administrative fee
 * Was money taken over from the IEC or not
 * There was a discussion that $80,000 to $85,000 would be paid towards startup costs
 * Evan does need to bring up the fact that we have met or exceeded our goals
 * What is the relationship between the Governance Council and the Online Council
 * Flushing out who is able to make decisions
 * There are five members to the Governance Council
 * It is nice to have Marv salaried out, we know what he is doing
 * We need to understand what is coming 4D side of programming
 * What are we looking at for additional costs if the work is not done
 * It would be bad if we are boxed into this system because the work has been started
 * The fluctuation of cost is unnerving
 * This needs to be revisited if the costs continue to build
 * There is a provision that the host can change
 * Some of the $60,000 with the 4D system is programming for wording on the transcripts
 * This would not have been included in the AEA 9 proposal because the Online Training System was not part of the discussion at that time
 * Dave King did present to the Governance Council twice last year to address costs related to the legal fees of the 28E agreements
 * A regular monthly update would be helpful so the chiefs understand the checks and balance system that is in place

• Teacherline (Evan)
 * When a student is directed to registration site for credit
 * When they click on the link, if the courses are not set up a head of time
 * They would be directed to another link
 * What would be the cost to the system
 * The revenue would be $25 per participant
 * Were we discussing with Morningside to offer grad credit
 * If I go in and register for the $25 credit, am I registering for a national course or an Iowa course
 * You are registering for a national course
 * We could set up local courses
 * PBS does not allow participants to register for a credit for a course prior to the class, so that no costs are incurred on the front in and it eliminates the need to have a cancellation fee
 * There would be no costs in terms of programming costs, there would be the cost of PD to enter the registration
 * We may offer the full catalog or just a portion of the catalog
 * We may say that we do not have the resources to develop a course ourselves
 * The courses are already set up
 * We would market the courses through AEA PD Online
 * The costs are higher for the PBS Teacherline courses
 * We need to get the specific cost of the national courses
 * Action Steps
 * Come back with the National Catalog with hard figures on costs
 * Localized courses the next step is to take to Ed Services Directors

• Intel (Peggy)
 * Four questions have been added to the Moodle server
 * Peggy asked who would be interested in teaching the course
 * Sue Swartz is overseeing the writing of the grant and distribution of the grant
 * The roll out process for this has been handled by individual AEA's
 * The main thrust of the grant was not online
 * In the past, Denise Krefting would offer the first course
 * Training a cohort of training 14 instructors
 * We were to be reimbursed by the grant for the development of the course and training of the instructors
 * The remaining courses have now been put online
 * If we offer a course, we can be reimbursed for the instructors
 * Instructors, who have already been through the OLLIE course, will be asked to instruct these courses
 * There is three courses offered under this grant
 * In the past, Denise Krefting pulled in PBA course and wrapped the Iowa Core around it
 * This course was 2 credits
 * If they add more content to the Intel course, we will then offer it for a two credit course
 * If not it will be offered for one credit
 * There are additional funds for Intel available
 * The DE thinks that the thrust of the courses should be offered online
 * This may further the work that Peggy does
 * The content was good, it could be taken out into the districts

• Summer Courses (Evan)
 * From 5/1 to 8/31 - Offered 83 courses, ran 72 of them (canceled 11), had 1109 participants
 * We had set a goal of 100 courses for this year
 * Next year our goal is 300 courses for the year
 * What can we do with the revenue
 * Hopefully try to fund other positions
 * **Project Manager Position ** || **Discuss ** || **Sharon ** || **30 ** ||
 * * Notes were not taken for this section ||
 * **Online Council Planning ** || **Discuss, Next Steps ** || **Evan ** || **30 ** ||
 * Review from Last Month's Meeting:
 * Composed of people who can act on projects (instead of controlling resources)
 * These individuals need time allocated to work on statewide projects
 * Update session (30-45 min) at the beginning of the meeting, open for all
 * Council update presented to joint directors at following week's meeting
 * If there are resources that need to be provided, they will make a decision at their meeting

Further Discussion: Survey Results (xls)
 * It is very important to have all AEA's represented
 * Who are the people that can work on these statewide projects
 * Start at 8:30 the first Thursday of each month ||
 * **2011-12 Goals** || **Discuss, Create Action Steps for 2011-12** || **All** || **90** ||
 * Review 2010-11 Goals
 * Where we are in meeting our goals
 * 1 & 2
 * Goal 3-is continuing we are now receiving data to support this goal
 * Goal 4
 * there is work to be done on this goal
 * We have an evaluation system
 * We can add more things to common course orientation and template
 * Goal 5
 * We have 5 OLLIE instructors
 * We may have to expand the number of instructors
 * We have a cohort of five teachers that have been through all courses
 * We have a cohort of AEA curriculum consultants that have gone through the courses
 * Goal 6
 * Marketing plan was discussed this morning
 * Goal 7
 * Statewide partnership to create a common vision
 * Everyone that Evan has spoke with is very interested in what we can offer
 * The outside entities are about three years behind the AEA's
 * What are our goals for 2011-12
 * Offer 300 courses
 * Expand and diversify number of PD offerings
 * Implement Quality Assurance Procedures
 * What data are we collecting to support student achievement
 * Defining the Roles and Responsibilities of the various groups
 * Communicating these roles and responsibilities
 * Marketing/Advocacy
 * Define communication plan
 * Assure funding self-sufficiency
 * Exploring other revenue streams
 * Determine relationship to ARRA Ed Tech work-continuing Goal 7
 * The AEA's need to determine the relationship in this area ||
 * **Training Survey Data** || **Discuss, Prioritize for 2011-12** || **Evan** || **60** ||
 * Survey Results (html)
 * Safety topics
 * Health Topics
 * Information Tech area
 * AEA 8 has a Google site with resources on it

Possible trainings
 * Child Find (Resources out there)
 * Cyberbullying /Digital Citizenship
 * PBIS
 * Instructional Coaching
 * Diversity/Cultural Competence
 * Iowa Core-Content/Alignment
 * RTI-Sm, Mi, CM
 * Bus Driver
 * Data Team Development ||
 * **Closing ** || **What needs to be communicated? **
 *  Future agenda items? **
 * <span style="background-color: transparent; color: #000000; font-family: Optima; font-size: 13.3333px; text-align: start; text-decoration: none; vertical-align: baseline;">Schedule for next year? ** || **<span style="background-color: transparent; color: #000000; font-family: Optima; font-size: 13.3333px; text-align: start; text-decoration: none; vertical-align: baseline;">Evan ** || **<span style="background-color: transparent; color: #000000; font-family: Optima; font-size: 13.3333px; text-align: start; text-decoration: none; vertical-align: baseline;">5 ** ||
 * * Before we meet next time, Evan will summarize the material gathered today and meeting with groups ||