2010+Marketing+Plan

Created by Jennifer Woodley and Beth Strike


 * Goal #1: ** Develop a brand for the AEA Online Council (AEA OC) that clearly demonstrates the Council’s connection to the Iowa Area Education Agency system.
 * ** Target Audience ** || ** Action/Deliverable ** || ** Frequency ** || ** Medium ** || ** Responsible ** || ** Expected Result ** ||
 * Chief Administrators || Lead a discussion with the AEA Chief Administrators regarding freshening the Iowa AEA Online brand and folding the AEA OC’s work into it. || April or May Chiefs' meeting || Face-to-face || Evan || Gain Chiefs support and directive to move forward ||
 * Council and rep from the PR committee || Consider other names for the brand. To some, the word "council" may imply a board or advisory group with a more fluid status. || April or May meeting || Face-to-face or via technology || Evan and PR committee rep || Clarify the work of the group through a more specific name ||
 * Everyone || Develop a logo and working documents that communicate the purpose and vision of the AEA Online Council || April or May ||  || Evan and Council with help from an agency graphic artist and PR committee rep || Position the brand within the AEA system brand. ||
 * Everyone || Determine, develop and maintain website information || Ongoing ||  || Evan and Council || Ensuring that information and brand are current and useful. ||
 * Chief Administrators || Develop a funding structure for statewide system costs || April or May || Face-to-Face || Evan and Council || Align budget with objectives of the Council's work. ||


 * Goal #2: ** Effectively market online professional development coordinated by the Iowa AEA Online Learning Council to target audiences.
 * ** Target Audience ** || ** Action/Deliverable ** || ** Frequency ** || ** Medium ** || ** Responsible ** || ** Expected Result ** ||
 * AEA Staff || Coordinate a series of presentations to AEA tech and school improvement consultants regarding the work of the AEA OC and how they can promote it. || Fall 2010, as needed || Face-to-face or using video conferencing || Evan and Chiefs || Promote ownership and increase awareness of the work of the Council and how it will align with AEA consultants work. ||
 * AEA PR Professionals, SAI, DE || Utilize AEA Communications personnel and other educational partners in distributing information via established channels within each organization. || Monthly || Electronically || Evan || Promote the work of the Council and encourage participation. ||
 * Educators || Create a short vodcast to generate excitement and interest in upcoming offerings through the AEA OC. || Fall/Spring || Electronically || Evan and PR committee rep || Generate excitement and interest ||
 * Educators || Create advertisements/teasers to announce courses, changes, etc. || Monthly || AEA email blasts, newsletters || Evan and PR committee rep || Encourage and promote participation. ||